Answering messages costs you a fixed number of hours every month, and this page works out how many. Tick the channels you actually run, set the sliders to your own numbers, and you get hours per month, hours you could hand off, and what that time is worth at your rate.
Grix sorts email into: spam, phishing, partnership offers, customer questions, and everything left for you.
Grix sorts DMs into: pricing questions, partnership enquiries, leads worth your time, and conversations it hands straight to you.
Grix sorts comments into: plain reactions, repeat questions, abuse it hides, and real leads it flags.
At these numbers you spend 60 h a month on replies.
The formula is deliberately plain, so you can check it in your head. For each channel, daily volume times minutes per reply gives daily minutes. That is multiplied by 30 days and divided by 60 to get hours per month. The channels are then added up, each channel's handoff share is applied to its own hours, and your hourly rate comes last.
There is no single honest answer, which is why this page asks for your numbers instead of printing an average. As a worked example, 20 emails, 40 DMs and 60 comments a day at one minute each comes to 60 hours a month. Halve the volumes and it is 30 hours.
Use the rate you would charge a client for an hour of your time, or the rate you would pay someone to answer for you. The first tells you the opportunity cost, the second tells you the replacement cost. Both are valid, they just answer different questions.
It depends entirely on how repetitive your messages are. An inbox full of pricing questions, opening hours and the same five FAQs automates well. An inbox full of personal conversations does not. That is why the share is a slider you set per channel, not a number this page asserts.
Because nobody has measured it yet. Grix genuinely sorts email into spam, phishing, partnerships and customer questions, but printing a specific split would be inventing a statistic. Once real inboxes run through it, those proportions become a number worth showing.
No. Grix drafts and handles the repetitive share in your own voice and leaves the rest to you. The point is to remove the twentieth identical question of the day, not the conversations that are worth having.
September 1, 2026
Grix is in closed beta. Join and I will walk you through what your own message load looks like once the repetitive part is handled.
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